2025 U.S. Ceramic Tile Market Update

Based on available data from U.S. Dept. of Commerce and Tile Council of North America, U.S. ceramic tile consumption in 2025 was an estimated 240.3 million m2, down 4.2% from the previous year, with an estimated value of $3.8 billion. Through November 2025, U.S. ceramic tile imports were at 159.7 million m2 (-2.4%), with Spain and Italy leading the way.

The U.S. ceramic tile market continued to face challenging conditions in 2025, though signs of stabilization began to emerge as the year progressed. While total tile consumption remained below prior-year levels through November, the decline was slightly lower than the steeper year-over-year downturns seen in 2023 and 2024.

Based on available data from U.S. Dept. of Commerce and Tile Council of North America, U.S. ceramic tile consumption in 2025 was an estimated 240.3 million m2 (2.6 billion sq. ft.), down 4.2% from the previous year, with an estimated value of $3.8 billion, down 0.5% from the prior year.

U.S. PRODUCTION AND SALES THROUGH NOVEMBER

Through November 2025, U.S. ceramic tile production was 64.1 million m2 (689.7 million sq.ft) and domestic shipments were 60.6 million m2 (652.6 million sq. ft.), down 8.6% from the same timeframe the previous year. At the current pace, domestic shipments for the full year will be at their lowest annual level since 2012.

Despite lower volumes, domestically produced tile continued to command a substantial share of total U.S. consumption. Through November 2025, U.S. shipments’ share of total U.S. consumption by volume was 27.5%, down from 28.5% in 2024. The next highest market shares by volume were held by Spain (15.5%), Italy (12.8%), and India (12.2%).

By value, U.S. FOB factory sales totaled $1.22 billion through November 2025, down 4.5% vs. November 2024 YTD. U.S. shipments made up 35.1% of total U.S. tile consumption by value, down from 36.2% in 2024.

TCNA data show that the average per-unit value of domestic shipments through November 2025 YTD was $20.08/m2 ($1.87/sq. ft.), up from $19.23/m2 ($1.79/sq. ft.) during the same period in 2024.

U.S. EXPORTS

Through November 2025 U.S. ceramic tile exports were 3.4 million m2 (37.1 million sq. ft.), down 1.6% from November 2024 YTD. Based on figures from the U.S. Dept. of Commerce, the primary recipients of U.S. exports were Canada (63.7%), Italy (13.0%), and Mexico (12.1%). The value of U.S. exports increased 7.1% to $46.0 million over the same timeframe. TCNA is checking with the government to provide an explanation of the rather unusual figure relating to Italy: In fact, in the month of October 2025, an unusually large amount of tile was exported to Italy, which accounted for nearly all U.S. exports to Italy for the year.

U.S. IMPORTS

Based on figures from U.S. Dept. of Commerce, through November 2025, U.S. ceramic tile imports were at 159.7 million m2 (1.72 billion sq. ft.), down 2.4% compared to the same timeframe in 2024.

Spain once again became the largest exporter to the U.S. by volume, accounting for 21.4% of total imports (November 2025 YTD) and supplanting India, which held the top spot the last two years. Import volume from Spain rose 16.4% (November 2025 YTD vs. November 2024 YTD) to 34.1 million m2, reversing a modest 2.6% decline experienced in 2024.

With 28.3 million m2 exported through November 2025, Italy was the second largest exporter to the U.S. by volume, its highest position since 2022. Italian tile comprised 17.7% of U.S. imports by volume and was up 8.6% compared to the same timeframe in 2024.

Due in large part to tariffs, imports from India through November 2025 declined sharply to 26.9 million m2. The 20.9% volume decrease (vs. November 2024 YTD) caused India to fall to the third position with a 16.8% share of U.S. imports. This marked the second consecutive year of contraction for Indian exports to the U.S. after more than a decade of consecutive annual growth, although the decline recorded in 2024 had been decidedly more moderate (-2.4%).

Mexico remained the fourth-largest supplier to the U.S. by volume with a 13.1% share despite its U.S. exports’ declining 16.1% vs. November 2024 YTD.

Brazil (-0.6% vs November 2024 YTD) maintained its position as the fifth-largest exporter to the U.S., while its nearest competitors, Türkije (-25.4%) and Vietnam (-8.4%), each posted sharper declines over the same timeframe.

The total value of U.S. tile imports in the first 11 months of 2025 increased by 1.7% compared to the same period in 2024, reaching $2.25 billion (CIF + duty). Italy continued to be the largest exporter to the U.S. on a dollar basis, comprising 31.5% of total imports ($709.8 million; +10.4% vs November 2024 YTD), followed by Spain with a 28.0% share ($631.1 million; +12.8%) and Mexico with an 8.5% share ($191.8 million; -22.9%).

Referring to the average values of tile (including CIF + duty), once again, Italian tiles had the highest average price of 25.11 $/m2, up 1.7% from 24.69 $/m2 in 2024.

Spanish average value was 18.50 $/m2, down 2.8% from 19.03 $/m2 in 2024.

The average value of Indian tiles decreased for the third straight year, from 6.64 $/m2 in 2024 to 6.53 $/m2 in 2025 (-1.7%), the second lowest price among the ten largest exporting countries.

Read the complete article and tables published in Ceramic World Review n. 165