Zschimmer & Schwarz Ceramco unveils its new concept at Cersaie

The company renews its image at the world’s leading exhibition of ceramic surfaces.

Zschimmer & Schwarz Ceramco will be present at Cersaie 2025 with a redesigned booth that reflects the communication strategy launched in 2020. Moving beyond the traditional exhibition format, the company has transformed its booth into an experiential, narrative space where content and strategic vision merge into a compelling multisensory story.

The concept “ON WATER, STRENGTH & RELIEFS” brings together three key projects that reflect the company’s current research and development priorities: sustainability, strength and three-dimensionality.

ON WATER.

Water becomes a symbol of sustainability and innovation with the Aquabond line: water-based digital glues that combine high technical performance with a tangible reduction in environmental impact. The result of a development process that began in 2017, the range stands out for its versatility and adaptability to different production requirements.

ON STRENGTH.

The Tenacer range addresses the need to protect the unfired ceramic body during production. These temporary binders improve mechanical strength and elasticity, ensuring reliability and safety even for large size tiles with a variety of thicknesses.

ON RELIEFS.

Ceramic surfaces take on a new three-dimensionality through the combined use of Aquabond adhesives and Aquasink resist agents. Textures, reliefs and plays of light create a new expressive language that fits in perfectly with contemporary design trends and the potential of digital technologies.