Kajaria Ceramics confident about the recovery of the Indian market

To accelerate growth, the Indian ceramic group is focusing on diversifying its product range by strengthening its presence in the sanitaryware sector and entering the adhesives segment.

Kajaria Ceramics has recorded another growth year. In the financial year ended 31 March 2025, the company delivered 6% growth in volumes and a 2% increase in topline, with total revenue from operations reaching around US $548 million (4,683 crore rupees). This reflects the largest Indian tile manufacturer’s ability to sustain growth even when the industry is under pressure.

In fact, 2024 was not an easy year for the Indian ceramic tile industry, as Chetan Kajaria explains:

“The Indian ceramic tile sector faced sustained headwinds last year, with muted domestic demand and softening sales prices. On the international front, exports were constrained by geopolitical tensions, elevated freight costs and supply chain disruptions in the Red Sea corridor. While India’s economy remained stable and resilient, the segments most relevant to us – real estate and construction – saw slower activity, which directly impacted tile consumption”.

Nevertheless, the manager — who leads the family-run group together with his father, Ashok Kajaria, and his brother, Rishi — remains cautiously optimistic, viewing this slowdown as a short-term softening rather than a structural issue.

“The medium- to long-term outlook remains encouraging – he says. “Rising urbanisation, government-led initiatives such as “Housing for All” and infrastructure spending, along with increasing consumer preference for aesthetic, durable and branded surfaces, provide a strong demand runway for the industry. India’s macro fundamentals are strong. The real estate market, currently valued at US$650 billion in FY25, is projected to reach US$1 trillion by 2030. Growth will be led by Tier II and Tier III cities, driven by urbanisation, rising disposable incomes and aspirational demand”.

To accelerate growth, the Indian group is focusing its efforts on increasing operational efficiency and diversifying its product range. Having completed the expansion of production capacity in the sanitaryware and faucet division, Kajaria Ceramics is now launching its new range of adhesives, with the first plant having commenced production in May 2025 and a second one expected to become operational in the coming months.

Read the full interview published in Ceramic World Review 163